From underperforming asset to market-aligned performance

Redefining operations based on real market usage

A strong real estate investment goes beyond the acquisition price. It depends on aligning asset operations with real economic conditions, observed usage patterns and actual local demand.

In Mulhouse, this 57 sqm apartment was initially operated as a traditional furnished long-term rental. While income was stable and secure, it was misaligned with local flows, usage patterns and the asset’s true market potential.

The objective was not to increase risk, but to reassess the operating strategy through a rational lens.

Strategic arbitrage: from passive income to controlled optimization

Under long-term furnished rental (LMNP), the property generated approximately €690 per month. A detailed comparative analysis with short-term rental highlighted a significant performance gap, without altering the risk profile.

Repositioning the asset into short-term rental (STR) now enables monthly income exceeding €1,800, supported by pricing flexibility and stronger alignment with local demand.

This shift is based on validated market data, not on optimistic or speculative assumptions.

Key drivers behind the decision

• structurally strong local demand driven by centrality and transit flows
• pricing flexibility to absorb seasonality and events
• faster capital recovery, with adjustments quickly amortized

This was a rational arbitrage decision, grounded in observed usage and objective market analysis.

Operations and asset management

The apartment is listed on major short-term rental platforms:

• View the Airbnb listing
• View the Booking listing

Operational management is handled by Les Clés d’Alsace, the project’s long-standing and trusted partner. Their deep local expertise, operational discipline and high standards in guest experience ensure smooth, professional execution fully aligned with performance objectives.

This project reflects a simple, disciplined approach: adapt operations to real market conditions, rather than forcing the market into a fixed strategy.