Tour de l’Europe — an iconic asset structured for durable income

An emblematic asset approached with a patrimonial mindset

A sound real estate investment goes beyond acquisition price. It relies on the ability to convert a rare location into stable, controlled and sustainable income.

Located in the Tour de l’Europe, one of Mulhouse’s most iconic buildings, this apartment naturally offered strong fundamentals: high-floor positioning, open views, immediate centrality and natural appeal for short-term rental.

The objective was not to push artificial optimization, but to structure an operation aligned with local market realities.

A rare property defined by position and market logic

Situated on a high floor, the unit benefits from:

• long-term panoramic views that clearly differentiate the asset
• a central location connected to economic and urban flows
• a secure and well-recognized building, essential for short-stay tenants

Assets of this nature remain scarce locally. This rarity creates a tangible and durable competitive advantage in short-term rental.

A rational short-term rental strategy

The property operates in short-term rental, generating approximately €1,800 per month in current revenue.

This performance is driven by:

• structurally strong demand linked to the location
• a clear positioning (views, standing, centrality)
• a conservative rental strategy, free from unrealistic assumptions

The focus is not short-term peaks, but income stability over time.

Management and operational execution

The property is managed by Les Clés d’Alsace, a long-standing and trusted partner of the project. Their deep local expertise, operational discipline and attention to guest experience ensure smooth, secure and fully controlled execution.

Pricing, reservations, logistics and day-to-day operations are fully handled, allowing for a clear and hands-off patrimonial structure.

This project reflects a disciplined approach: a rare asset, a clear market reading, and execution without excess.